The Professional Communicators

Terry Rubin, cofounder of The Professional Communicators
Avoiding the 'Tech Talk Trap' in healthcare, AI and health IT communications
By Jessica Hagen | 12:56 pm | February 25, 2026
Terry Rubin, cofounder of The Professional Communicators, joins MobiHealthNews to preview his upcoming HIMSS26 talk, where he'll discuss problems that arise when experts focus on everything they know, rather than what their audience needs to understand.